The Savvy Entrepreneurial Firm Feature in Chapter 13 Focuses on Dogfish

question 61

Multiple Choice

The Savvy Entrepreneurial Firm feature in Chapter 13 focuses on Dogfish Head Brewery, a microbrewery located in Milton, Delaware. During the first few years of the firm's existence, one tactic the founder employed during the winter months, to gain the loyalty of local businesses and their customers, was to:

• A) distribute fliers via local businesses offering off-season discounts with coupons that could be redeemed at the company's restaurant and brewery
• B) offer free delivery from the company's brewery and restaurant
• C) offer free tours of the company's brewery
• D) offer 10% discounts to Delaware residents and 30% discounts to Milton residents
• E) hold contests to name the company's different varieties of beer after local landmarks and citizens

Learn about effective preparation for advanced degrees and setting specific, actionable goals.

Understand performance appraisal processes, including strategies to enhance employee performance and motivation.

Understand various types of performance assessment errors and their impacts on employee evaluations.

Recognize characteristics and effects of employee engagement in organizational settings.

---

Definitions:

Deep Structure

The underlying meaning of a sentence.

Morphemes

The smallest grammatical units in a language that have semantic meaning, including roots, prefixes, and suffixes.

Mental Abilities

Capacities for performing cognitive tasks, understanding complex ideas, reasoning logically, and adapting to new situations.

Babbling

A stage in language development where infants make sounds that resemble speech as they experiment with vocalizing.