Shelly James Recently Launched a Firm in the Fruit Drink

question 30

Multiple Choice

Shelly James recently launched a firm in the fruit drink industry, and has already exported her fruit drinks to 9 different countries. One thing that Shelly's firm is doing is that it is varying the tastes of the fruit drinks it sells on a country by country basis to meet the demands of the local markets. Shelly's firm is pursuing a ________ strategy.

• A) global
• B) home
• C) universal
• D) contemporary
• E) multidomestic

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Definitions:

Irrational Assumptions

Beliefs that are based on incorrect inferences or lack evidence, often leading to negative thinking patterns and behaviors.

Belief Systems

Complex frameworks through which individuals interpret and understand the world around them, often encompassing religion, politics, and personal values.

Albert Ellis

A psychologist known for developing Rational Emotive Behavior Therapy (REBT), a form of cognitive-behavioral therapy focusing on changing irrational beliefs.

Economy

A system of production, distribution, and consumption of goods and services within a society or geographical area.