Through the Use of Various Technologies, a Ski Resort Tracks

question 12

Multiple Choice

Through the use of various technologies, a ski resort tracks the slopes each customer skis and the times he or she skis them. Skiers then have the ability to view this information online, and can choose to seamlessly share their accomplishments on Facebook. In addition, photographers positioned at the resort post pictures on Facebook for the skier. This ski resort has worked hard to develop a strong:

• A) IS Strategy
• B) Social business strategy
• C) Business strategy
• D) Organizational strategy
• E) Customer strategy

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Definitions:

Differential Threshold

The minimum difference in stimulation required to detect a change in sensory input, also known as the just noticeable difference (JND).

Absolute Threshold

The minimum intensity of a stimulus that one can detect 50% of the time, indicating the sensory system's sensitivity.

Need for Touch

An individual's preference for tactile input and physical contact in the process of evaluating and purchasing products.

Branding

The process of creating a unique name, design, and image for a product or service, making it distinguishable from others in the market.