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General managers should take an active role in decisions about information systems. This is vital because:
Media Development
refers to the evolution and advancement in communication channels, technologies, and content delivery methods.
World Wide Web
A system of interlinked hypertext documents and resources, accessible over the Internet, enabling people to search, view, and interact with online information.
Microcomputer
A small, single-user computer based on a microprocessor. In modern terms, it often refers to personal computers or desktops.
Media Conglomerates
Large corporations that own a wide variety of media companies across different types of media outlets, including television, radio, publishing, and the internet.
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