Examlex
Hypercompetition refers to where a firm obtains more than 5 strong competitors.
Brand
A name, term, design, symbol, or any other feature that identifies one seller's goods or service as distinct from those of other sellers.
Product Curators
Individuals or companies that select and present a collection of products, typically emphasizing quality or thematic consistency, to target specific consumer interests.
Influencers
Individuals with the power to affect the purchasing decisions of others due to their authority, knowledge, position, or relationship with their audience.
WOM
Word Of Mouth; the process of information or recommendations passing from person to person, especially regarding product or service quality.
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