Dell's Original Business Strategy Was to Only Sell Custom-Built Computer

question 13

Essay

Dell's original business strategy was to only sell custom-built computer systems directly to customers. Dell now sells to major retail outlets such as Walmart and Best Buy. Which one of Porter's generic strategies was Dell exhibiting when only selling directly to the customer? And which one of Porter's generic strategies is Dell demonstrating today? Explain your answers.

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Definitions:

Nation with Pride

A sentiment of national pride and unity, where citizens hold positive regard and loyalty towards their country.

Desegregation

The process of eliminating racial segregation, typically referring to legal and social efforts to end the separation of racial or ethnic groups in various sectors of society.

Universal Bussing

A policy or system where bus transportation is provided to all people within a certain area, often for free or at a universal rate.

High School System

The educational institutions and organizational structure designed to provide secondary education and prepare students for higher education or the workforce.