A Firm That Is First to Market in a Particular

question 59

Short Answer

A firm that is first to market in a particular area and that moves quickly to gather market share is referred to as a(n) ________.

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Definitions:

Baby-Boomer

A person born during the demographic post-World War II baby boom, typically identified as someone born between 1946 and 1964.

Differentiation

The process of distinguishing a product, service, or business in the market by developing unique features, benefits, or capabilities.

Communication

The process by which information is exchanged between individuals through a common system of symbols, signs, or behavior.

Yielding Conflict

A conflict resolution strategy where one party gives in to the demands or viewpoints of another to resolve the disagreement.