Customer Relationship Management Applications Dealing with the Analysis of Customer

question 49

Multiple Choice

Customer relationship management applications dealing with the analysis of customer data to provide information for improving business performance best describes ________ applications.

• A)operational CRM
• B)analytical CRM
• C)operational SCM
• D)analytical SFA
• E)operational SFA

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Definitions:

Bottom Line

The final net income reported by a company, indicating the company's profitability, or metaphorically, the most important or fundamental aspect of a situation.

Activities

Tasks or actions that are undertaken as part of a project or process.

Confidential Personnel Data

Sensitive information related to employees, including personal details, performance records, and salary, which must be securely managed.

Outsourcing

The business practice of hiring external vendors to perform services or produce goods traditionally handled within the company.