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In Order to Determine What Types of Competencies Are Necessary

question 10

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In order to determine what types of competencies are necessary to perform a job successfully an organization must complete a:


Definitions:

Market Segmentation

The process of dividing a target market into smaller, more defined categories of consumers who share similar characteristics and needs.

Homogeneous Groups

Groups composed of members who are similar in certain aspects, such as demographics, interests, or characteristics.

Psychographic

Pertains to the study and classification of people according to their attitudes, aspirations, and other psychological criteria, particularly in market research.

Standardized Marketing Mix

A consistent set of marketing strategies, including product, price, place, and promotion, used across different markets.

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