Which Component of the Marketing Mix Identifies the Good or Service

question 39

Multiple Choice

Which component of the marketing mix identifies the good or service including packaging, branding, and warranty the company offers to the target market?

• A) price strategy
• B) promotion promotion strategy
• C) product strategy
• D) place strategy
• E) package strategy

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Definitions:

Objective Features

Characteristics of a product or service that are measurable and can be empirically verified.

Live Band

A group of musicians performing music in real-time, often at public events, concerts, or gatherings, providing entertainment through live music.

Quick Dinner Combos

Pre-designed meal packages that combine different food items, aimed at providing a fast and convenient dining option.

Thai Massages

A traditional form of massage originating from Thailand that involves deep tissue and stretching techniques.