To Make Data Collected from Customer Satisfaction Surveys Useful, a Company

question 42

Multiple Choice

To make data collected from customer satisfaction surveys useful, a company should do which of the following?

• A) protect the information from data mining
• B) compare the data to the company's previous ratings
• C) purchase a formal CRM system
• D) determine the CLV
• E) offer a reward program

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Definitions:

Validity

The extent to which a concept, conclusion, or measurement is well-founded and corresponds accurately to the real world.

Reliability

The degree to which an assessment tool produces stable and consistent results over repeated measures or applications.

Contrast Enhancement

A process in image processing used to improve the visibility of features in an image by increasing the difference in brightness or color between objects and their backgrounds.

Tissue

A group of similar cells and their intercellular substance, functioning together to perform a specific activity within the body.