Which of the Following Statements About Customer Relationships Is True

question 41

Multiple Choice

Which of the following statements about customer relationships is true?

• A) Customers who are not profitable at the beginning of a relationship are highly unlikely to become profitable.
• B) Small increases in customer retention rate can translate into substantial increases in a company's profits.
• C) Today's successful companies are more likely to take a transaction-based view than a relationship-based view.
• D) It costs more to retain existing customers than to recruit new customers.
• E) Relationship marketing focuses only on those customers who are currently profitable.

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Definitions:

Systole

The phase of the heartbeat during which the heart muscle contracts and pumps blood from the chambers into the arteries.

Premature Atrial Contractions

An arrhythmia characterized by early heartbeats originating from the atria.

Premature Junctional Contractions

A type of abnormal heartbeat originating from the atrioventricular junction before the expected time.

Low-Density Lipoprotein

Often referred to as 'bad' cholesterol, it transports cholesterol particles throughout the body which can build up in the arteries leading to heart disease.