Refer to the Scenario Below to Answer the Following Questions

question 43

Multiple Choice

Refer to the scenario below to answer the following questions.
Carol Veldt, owner of Seagull Terrace, watched her investment grow from a small, seaside motel to a thriving year-round resort in just a few years. Atop a bluff overlooking the Maine coast, Seagull Terrace had attracted thousands of visits during the summer months, but then faced a tremendous downturn in business during the winter months. "But, given the industry in the nearby towns, very little year-round competition, and our close proximity to Portland," Carol added, "I couldn't understand why seasonality had to hit Seagull Terrace so hard!"
So Carol spent her first winter devising a new marketing plan. She put together a promotional package designed to attract business travelers year-round. Carol's plan involved a seasonal promotional gimmick to be implemented from early winter to late spring that would attract the same numbers as the large summer crowd. Her idea worked! During her second winter, Carol greeted numerous business travelers both satisfied repeat guests as well as new guests who had been snagged by her promotional appeals.
"We still have a long way to go," Carol admitted. "Our delicatessen offers delicious entrees, but we'd like to expand that. We provide health club privileges off-site, but we'd like to eventually provide our own. These are goals I hope to achieve in a few years. Our first project, however, included a renovation of our guest rooms and I'm quite proud of the results." Carol then added, "Actually there are so many possibilities! With an indoor pool area, I will eventually offer weekend get-aways throughout the winter."
-By offering a discount to visitors from early winter to late spring, Carol changed the ________ of a stay at Seagull Terrace.

• A) perceived benefits
• B) perceived costs
• C) actual benefits
• D) retail value
• E) secondary costs

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Definitions:

Symbolize

The process of representing concepts, quantities, or instructions with symbols.

Nutritious

Containing essential nutrients that contribute to good health and well-being, often applied to foods rich in vitamins, minerals, and other beneficial substances.

Green Vegetables

Plants or parts of plants that are consumed as food and characterized by their green color, often rich in vitamins, minerals, and fiber.

Yellow Vegetables

Vegetables that are characterized by their yellow coloration, often indicating the presence of specific nutrients such as carotenoids.