When Consumers Are Highly Involved with the Purchase of an Expensive

question 40

Multiple Choice

When consumers are highly involved with the purchase of an expensive product and they perceive significant implications if a poor choice is made, they most likely will undertake ________.

• A) limited problem solving
• B) significant problem solving
• C) routine response problem solving
• D) habitual behavior
• E) impulsive behavior

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Definitions:

Transtheoretical Model

A psychological model that outlines stages of change individuals go through in modifying behavior.

Progression

The process of developing or moving forward towards a more advanced state.

Stages

Sequential phases or levels that represent progress or development in a process or a series of events, often used to describe disease progression or life cycles.

Healthy People 2020

A set of health objectives for the nation to achieve over the first decade of the 21st century, aimed at improving the health of all Americans.