Marketers Describe the Way the Consumer Processes Information to Arrive

question 39

Multiple Choice

Marketers describe the way the consumer processes information to arrive at purchase choices as ________.

• A) evaluation of alternatives
• B) information search
• C) purchase decision
• D) situational factoring
• E) problem/opportunity recognition

---

Definitions:

Egocentric

This term describes a cognitive perspective where an individual is unable to differentiate between their own viewpoint and that of others.

Sponge

An object or organism able to absorb liquid quickly; metaphorically, a person who absorbs information readily.

Rock

A naturally occurring solid aggregate of minerals or mineral-like substances.

Decentered Thinking

Refers to the ability to consider multiple aspects of a situation simultaneously, characteristic of more advanced stages of cognitive development.