Your Colleague Is Confused About Using the Marketing Research Process

question 55

Multiple Choice

Your colleague is confused about using the marketing research process, as he knows that something is wrong but is not sure of the specific causes to investigate. He seems to be having problems with ________, which is the most important step of the marketing research process.

• A) designing the research
• B) conducting the research
• C) defining the problem
• D) selecting a research agency
• E) analyzing the research