Which of the Following Costs Is Most Likely Associated with the Commercialization

question 10

Multiple Choice

Which of the following costs is most likely associated with the commercialization stage of new-product development?

• A) building or renting a manufacturing facility
• B) paying groups of target customers for product feedback
• C) determining the product's planned price, distribution, and marketing budget
• D) developing a prototype of the product
• E) identifying target markets

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Definitions:

Efficiency

The ability to achieve a goal or complete a task with minimum waste of time, effort, and resources.

15 Percent

A figure that typically represents a portion, fraction, or rate equating to fifteen out of every hundred or 15% of a total.

Meta-Communication

Communication about communication, which includes the underlying messages, context, and cues beyond the literal meaning of words.

Hidden Assumptions

Hidden assumptions are unspoken or unconscious beliefs that underpin our thoughts, decisions, and actions, affecting our perceptions and understandings without us being aware.