Brand ________ Is the Set of Associations That Consumers Hold

question 92

Multiple Choice

Brand ________ is the set of associations that consumers hold in memory regarding a brand's features, benefits, users, and perceived quality as a result of prior brand marketing activities.

• A) equity
• B) attitude
• C) valuation
• D) knowledge
• E) positioning

---

Definitions:

Stressor

A factor or event that triggers a stress response in an individual or group.

Burnout Stages

Phases of chronic workplace stress that are characterized by exhaustion, cynicism, and feelings of reduced professional efficacy.

Self-Efficacy

Confidence to take on and put in the necessary effort to succeed at challenging tasks.

Cynicism

A skeptical attitude or feeling of distrust toward the motives of others or the effectiveness of institutions.