Which of the Following Is the Most Popular Base for Segmenting

question 52

Multiple Choice

Which of the following is the most popular base for segmenting markets?

• A) demographic
• B) needs
• C) psychographic
• D) behavioral
• E) values

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Definitions:

Marginal Social Costs

The total cost to society of producing one extra unit of a good or service, including both private costs and any externalities.

Property Rights

Legal rights to use, derive benefit from, and transfer property.

Negative Externality

An adverse effect or cost suffered by a third party due to an economic transaction they were not involved in.

Government Standards

Official requirements established by governmental bodies that products, services, or processes must meet, often related to quality, safety, or compatibility.