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Brand ________ answers the question "What should my brand stand for?"
Debt-Equity Ratio
A gauge that marks the relative positions of debt and equity in the funding of a company's assets.
Dividend Payout Ratio
The portion of earnings a company pays to its shareholders in the form of dividends, expressed as a percentage of the company's total net income.
Retention Ratio
The proportion of net income that is retained by a corporation rather than distributed to its shareholders as dividends.
Retained Earnings
The portion of a company's profits not distributed to shareholders as dividends and retained for reinvestment or debt repayment.
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