Which of the Following Is NOT a Desirable Quality for a Brand

question 54

Multiple Choice

Which of the following is NOT a desirable quality for a brand name?

• A) It should suggest something about the product or service.
• B) It should be memorable and distinctive.
• C) The brand should almost always be a long word to get attention.
• D) The name should export smoothly to foreign markets.
• E) Its name should qualify for protection as intellectual property.