________ Is Used When a Company Introduces a New Item

question 55

Multiple Choice

________ is used when a company introduces a new item under an existing brand name to an established product line.

• A) Line extension
• B) Licensing
• C) Brand extension
• D) Co-branding
• E) Bundling

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Definitions:

Team Functioning

The way in which a team operates in terms of communication, coordination, and conflict resolution to achieve its goals.

Collaboration

Working together with others to achieve a common goal.

Conflict Resolution

The process of finding a peaceful solution to a disagreement or conflict between parties, aiming for mutually beneficial outcomes.

Personal Conflicts

Disagreements or disputes arising between individuals based on personal issues, opinions, or emotions.