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Why might ad expenditures remain high in the growth stage of the PLC?
Informal Conversations
Casual exchanges between individuals that are not structured or formal, often used for sharing ideas or socializing.
Entrepreneur
An individual who initiates and operates a business venture, assuming the risk and rewards of the endeavor.
Creative Voice
The unique style and perspective that creators bring to their work to express ideas or tell stories in an original way.
Challenge Norm
The act of questioning or pushing against established conventions, standards, or expectations in society or specific fields.
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