The Division of Buyers into Groups Based on Lifestyle, Class

question 80

Multiple Choice

The division of buyers into groups based on lifestyle, class, or personality characteristics is ________ segmentation.

• A) behavioral
• B) psychographic
• C) values
• D) demographic
• E) needs

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Definitions:

Mental Illness

A wide range of mental health conditions that affect mood, thinking, and behavior, often resulting in distress or impairment in functioning.

Medical Model

A framework that views psychological disorders as similar to physical illnesses, considering symptoms, diagnoses, and treatment.

Medical Model

A framework for understanding diseases and disorders by categorizing them through diagnosis, treatment, and prognosis based on biological causes.

Abnormal Behaviour

Patterns of emotion, thought, or action deemed pathological for varying reasons, including statistical rarity, violation of social norms, or personal distress.