When New Port Shipping Uses Segmented Marketing, It Targets Several

question 3

Multiple Choice

When New Port Shipping uses segmented marketing, it targets several segments and offers a unique product tailored to each one. This approach is called ________ marketing.

• A) undifferentiated
• B) differentiated
• C) concentrated
• D) individual
• E) niche

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Definitions:

Standardization

Process of bringing into conformity with a standard; pertaining to ECG, a mark made at the beginning of each lead to establish a standard of reference.

Segment

The portion of ECG between two waves.

Interval

Time between events; space. On an ECG, the period that includes one segment and one or more waves, that is, P-R interval.

P-R Interval

A measurement in electrocardiography that represents the time between the onset of atrial depolarization and the onset of ventricular depolarization.