________ Are Products Purchased and Used by End Consumers for Personal

question 25

Multiple Choice

________ are products purchased and used by end consumers for personal consumption. These include convenience products, shopping products, specialty products, and unsought products.

• A) Services
• B) Consumer products
• C) Line extensions
• D) Industrial products
• E) Straight extensions

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Definitions:

Business Model Canvas

A strategic management tool used to develop new or document existing business models, visually outlining a company's value proposition, infrastructure, customers, and finances.

Value Creation

The process through which businesses or organizations develop products, services, or experiences that are valuable to customers, thereby driving growth or profitability.

Idea Generation

The creative process of generating, developing, and communicating new ideas, which is the initial step in the innovation process.

Letts

A brand known for manufacturing diaries, notebooks, and stationary, originally founded in the UK in 1796.