When Heinz Introduced EZ Squirt Packaging and New Colors Such

question 76

Multiple Choice

When Heinz introduced EZ Squirt packaging and new colors such as Blastin' Green and Awesome Orange to revitalize consumer buying of its ketchup, the company was introducing ________.

• A) cosmetic change
• B) context change
• C) concept change
• D) discontinuous innovation
• E) a new core benefit

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