When All Products in a Category Have Similar Core Benefits

question 38

True/False

When all products in a category have similar core benefits, the appeal of one can be enhanced through differentiating it at the actual product level.

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Definitions:

Sympathetic

Refers to the part of the autonomic nervous system that often prepares the body for rapid action in stressful situations, involving responses like accelerated heart rate and increased blood pressure.

Parasympathetic

The part of the autonomic nervous system responsible for rest and digestion, counterbalancing the sympathetic system.

Cerebral Hemispheres

The two halves of the brain, divided into the left and right hemispheres, responsible for different functions and controlling opposite sides of the body.

Neurogenesis

Neurogenesis is the process of generating new neurons in the brain, contributing to brain plasticity and repair.