Explain the Four Ways in Which a Service Is Distinguished

question 39

Essay

Explain the four ways in which a service is distinguished from a good.

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Definitions:

Differentiation Focus

A business strategy that targets a specific market segment, offering unique features that appeal to its particular preferences or needs.

Generic Business Strategies

Broad marketing approaches or plans that businesses can use to attain competitive advantage, typically classified into cost leadership, differentiation, and focus strategies.

Four Actions Grid

A strategic tool used in blue ocean strategy to redefine the value proposition by determining what to eliminate, reduce, raise, and create.

Blue Ocean Strategy

A business strategy that focuses on creating a new market space (or "Blue Ocean") that is uncontested and makes competition irrelevant.