Which Major Communication Tool Makes Use of Displays, Discounts, Coupons

question 99

Multiple Choice

Which major communication tool makes use of displays, discounts, coupons, and samples?

• A) sales promotion
• B) sponsorship
• C) publicity
• D) public relations
• E) advertising

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Definitions:

Treasury Stock

Shares of a company's own stock that it has reacquired from shareholders, but not retired, and are therefore not considered when calculating earnings per share or dividends.

Common Stock

A type of equity security that represents ownership in a corporation and entitles shareholders to vote on corporate matters and receive dividends.

Net Increase

The amount by which a company's financial or operational metric grows within a specific period.