Which of the Following Is a Promotional Technique That Involves

question 38

Multiple Choice

Which of the following is a promotional technique that involves giving buyers free or low-cost items in the product package to encourage buying?

• A) point-of-purchase display
• B) sweepstakes
• C) loyalty program
• D) refund or rebate
• E) premium

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Definitions:

Schools

Educational institutions where students receive instruction and learning experiences in various academic subjects from teachers and educators.

Downward Social Comparisons

Comparing oneself with others who are worse off in order to feel better about one's own situation.

Upward Social Comparisons

Comparing oneself with others who are perceived to be superior in some way, which can affect one's self-esteem and motivations.

Social Comparison Theory

A theory suggesting that individuals determine their own worth based on how they stack up against others.