The Background for a Benadryl Allergy Medication Ad Appearing in the Magazine

question 39

Essay

The background for a Benadryl allergy medication ad appearing in the magazine Better Homes and Gardens shows green grass and lovely flowers.The headline states "Benadryl is 54 percent more effective than the leading prescription." At the bottom of the ad,in small print,is an explanation of how the effectiveness of Benadryl was determined.The ad also shows a package of Benadryl so consumers can easily recognize it at the store.Identify the different components of the communication model for this advertisement.

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Definitions:

Shivering

An involuntary response to cold, involving rapid, rhythmic muscle contractions to generate heat and increase body temperature.

Muscle Tissue

Muscle tissue is a specialized tissue in animals designed to contract and produce force and movement.

Epithelial Tissues

Layers of cells that cover internal and external surfaces of the body, including skin, glands, and lining of organs, serving as protective barriers and involved in absorption and secretion.

Basement Membrane

The thin, non-cell layer of an epithelial membrane that attaches to the underlying tissues; consists of tiny fibers and polysaccharides produced by the epithelial cells.