Which of the Following Marketing Communication Tools Involves a Representative

question 57

Multiple Choice

Which of the following marketing communication tools involves a representative of a company interacting directly with a consumer to provide information that helps the consumer make a buying decision?

• A) personal selling
• B) advertising
• C) sponsorship
• D) publicity
• E) public relations

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Definitions:

Particular Organization

A specific entity or group organized for a certain purpose or activity.

Subcultural Groupings

Clusters within a larger culture that have their own distinct values, behaviors, and beliefs, often based on common interests or identities.

Broader Cultural Changes

Significant transformations in the values, norms, and practices of a society that affect multiple facets of life and institutions.

Larger Society

Refers to the extensive social environment that encompasses various cultures, institutions, and patterns beyond smaller social units.