A Disadvantage of Personal Selling Is a High Turnover Rate

question 82

Multiple Choice

A disadvantage of personal selling is a high turnover rate. The turnover rate refers to which of the following?

• A) the rate at which prospects are turned into qualified prospects
• B) the rate at which qualified prospects are turned into customers
• C) the percentage of customers who stop doing business with a company in a given year
• D) the percentage of a sales force that leaves a company in a given year
• E) the percentage of a sales force that moves into management positions in a given year

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Definitions:

Culture

The shared beliefs, practices, norms, and values of a group of people that inform their way of life and social interactions.

Stimulus Motives

Drives that are unlearned and lead to an increase in stimulation, such as curiosity or exploration.

Learned

Acquired or developed through experience or education.

Behave Aggressively

Exhibiting actions or behaviors that intend to harm or intimidate others physically or psychologically.