During Which Step of the Personal Selling Process Is It

question 5

Multiple Choice

During which step of the personal selling process is it MOST important for a salesperson to build rapport with a potential customer?

• A) preapproach
• B) prospecting
• C) follow-up
• D) sales presentation
• E) qualifying

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Definitions:

Trademark Law Revision Act

Legislation that amended federal trademark law, making significant changes such as allowing for the registration of a trademark based on intent to use, among other provisions.

Lanham Act

The primary federal trademark statute in the United States, governing trademarks, service marks, and unfair competition, enacted in 1946.

Tying Arrangement

A business practice in which a seller requires buyers to purchase an additional, often unrelated, product or service as a condition of buying a desired product.

Exclusive Dealing

A practice where a supplier prohibits its customers from buying goods or services from its competitors.