A Company with Limited Financial Resources Would Be LEAST Likely

question 49

Multiple Choice

A company with limited financial resources would be LEAST likely to use which of the following elements of the communications mix?

• A) personal selling
• B) sales promotions
• C) local newspaper advertising
• D) national television advertising
• E) public relations

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Definitions:

Completing Phase

The final stage in a project or process, where all activities are concluded and objectives are fulfilled.

Project

A planned set of interrelated tasks to be executed over a fixed period and within certain cost and other limitations.

Writing Process

The series of steps a writer goes through to draft, revise, and finalize their work, from pre-writing to publishing.

Primary Decision Makers

Individuals or entities with the authority to make crucial decisions within a business, organization, or other group.