Which of the Following Statements About Radio as an Advertising

question 50

Multiple Choice

Which of the following statements about radio as an advertising medium is true?

• A) Radio advertising is typically quite expensive.
• B) National radio advertising opportunities are simple to purchase.
• C) Radio does an excellent job of targeting audiences with specific interests.
• D) Radio prohibits the use of segmentation strategies.
• E) Radio is defined as an out-of-home medium.

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Definitions:

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A tribunal, often a government institution, where disputes are settled through the legal process.

Appealed

The process of formally requesting a higher authority to reconsider a decision or judgment previously made.

Canadian Government

The federal administration of Canada, consisting of legislative, executive, and judicial branches that govern the country according to its constitution and laws.

Jurisdiction

The official power to make legal decisions and judgments, often referring to the geographical or topical area of responsibility and authority.