Which of the Following Statements About Radio as an Advertising

question 50

Multiple Choice

Which of the following statements about radio as an advertising medium is true?

• A) Radio advertising is typically quite expensive.
• B) National radio advertising opportunities are simple to purchase.
• C) Radio does an excellent job of targeting audiences with specific interests.
• D) Radio prohibits the use of segmentation strategies.
• E) Radio is defined as an out-of-home medium.

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Definitions:

Net Operating Income

The total profit of a company after operating expenses are subtracted from gross profit but before income taxes and interest are deducted.

Fixed Monthly Expenses

Regularly occurring costs that remain the same each month, such as rent or salaries.

Contribution Format Income Statement

An income statement format that separates fixed costs from variable costs and is used to calculate the contribution margin.

Unit Sales

The quantity of products sold by a company, not accounting for any bulk, wholesale, or grouping discounts.