The Number of Times an Individual Is Exposed to an Advertising

question 47

Multiple Choice

The number of times an individual is exposed to an advertising message by a media vehicle is known as ________.

• A) impact
• B) reach
• C) frequency
• D) impression
• E) engagement

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Definitions:

Mental Life

Pertains to the processes of the mind, including thoughts, feelings, and consciousness that constitute an individual's psychological existence.

Observable Behavior

Actions or reactions of an individual that can be directly seen and measured.

Overt Behavior

Observable actions or responses of individuals that can be seen and measured directly by others.

Nature-Nurture Debate

The nature-nurture debate is an ongoing discussion in psychology and sociology concerning the relative importance of genetic inheritance (nature) and environmental factors (nurture) in determining human behavior and traits.