A Change of Business Objectives Should Not Lead to a Reevaluation

question 95

True/False

A change of business objectives should not lead to a reevaluation of the company's marketing-mix strategy.

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Definitions:

Promiscuous

Engaging in multiple sexual relationships or activities with little or no commitment or emotional connection.

Effeminate

A term often used pejoratively to describe a man displaying characteristics traditionally associated with femininity.

Gay Identity

The self-identification of a person as being homosexual, recognizing and accepting one's own sexual orientation towards the same sex.

Sensitization

The process of becoming more responsive or sensitive to a stimulus after repeated exposure to it.