To Approximate and Compare the Relative Impact of Media Decisions

question 37

Multiple Choice

To approximate and compare the relative impact of media decisions, media planners use ________.

• A) media engagement
• B) ad traffic plans
• C) impressions
• D) gross rating points
• E) circulation

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Definitions:

Homeostatic/Medical Approach

A perspective on health that focuses on maintaining stability and balance in the body’s systems, often through medical intervention.

Natural Defense Mechanisms

Psychological strategies employed unconsciously by individuals to protect themselves from anxiety or to face reality.

A Stimulator

An agent or condition that triggers or increases activity, interest, or enthusiasm in a specific context or process.

Distress

Extreme anxiety, sorrow, or pain that negatively affects an individual’s mental and physical well-being.