NutriSystem Has Typically Targeted Its Weight Loss Programs Toward Women

question 1

Multiple Choice

NutriSystem has typically targeted its weight loss programs toward women. Recently, however, it stepped up its efforts to attract male customers. As the company repositioned its brand for a different target audience, it was most important for NutriSystem to do which of the following?

• A) identify what competitors charge for their products
• B) understand the wants and needs of the new targets
• C) determine what type of sales force will be used
• D) identify which marketing channels will be used
• E) train salespeople in interacting with new targets

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Definitions:

Age Group

A category of people of similar ages, often used for statistical, marketing, or planning purposes.

Heritability

The proportion of variation among individuals in a population that can be attributed to genetic factors.

Adopted Children

Children who have been legally taken and brought up by parents who are not their biological parents.

Heritability

A statistic used to estimate what percentage of the variation in a trait within a population is due to genetic differences among those individuals.