Bob and Phyllis Cords Own Two Retail Stores, One in Pottstown

question 79

Multiple Choice

Bob and Phyllis Cords own two retail stores, one in Pottstown and one in Norristown. Though the towns are only 40 miles apart, the consumers at both stores are very different demographically. Bob and Phyllis alter the product offerings in both locations in an effort to cater to both demographic groups. Under the 4 Cs classification of the marketing-mix elements, the Cords have primarily adjusted ________.

• A) customer value
• B) customers
• C) cost
• D) convenience
• E) communication

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Definitions:

Daily Functioning

Refers to the routine activities and behaviors performed by an individual on a day-to-day basis.

Immoral

Actions or behaviors that go against accepted moral principles or standards of conduct.

Homosexuality

Romantic or sexual attraction or behavior between members of the same sex or gender.

Psychological Disorder

A pattern of behavioral or psychological symptoms that impact multiple areas of life and/or bring significant distress.