Kirin Works as Part of the Marketing Team at a Regional

question 53

Multiple Choice

Kirin works as part of the marketing team at a regional supermarket chain. To analyze data collected from the stores' scanner data in reference to marketing events such as the chain's radio advertisements and weekly newspaper inserts, Kirin will need to use a ________.

• A) media-mix strategy
• B) marketing-mix strategy
• C) marketing-mix model
• D) marketing-mix optimization plan
• E) media optimization plan

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Definitions:

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