Which of the Following Is the Best Example of a Long-Term

question 71

Multiple Choice

Which of the following is the best example of a long-term advertising action?

• A) a local newspaper ad announcing a department store's spring sale starting on Saturday
• B) a national newspaper insert of coupons for a company's line of household cleaning supplies
• C) a direct-response television commercial with a 1-800 number for consumers to call to order the featured product
• D) a national magazine advertisement introducing a new line of low-fat frozen yogurt
• E) a catalog company offering 15% off one item for consumers who order by a given date

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Definitions:

Utility Function

A mathematical representation of how a consumer's satisfaction or happiness is affected by consuming different quantities of goods and services.

Golf

A sport involving hitting a small ball into a series of holes with the least number of strokes possible, using various clubs.

Tennis

A racket sport that can be played individually against a single opponent or between two teams of two players each, where players hit a ball over a net trying to score points against opponents.

Curds

Soft, white substance formed when milk coagulates, used as the basis for cheese making or eaten directly as a food product.