Use the Following Passage to Answer the Questions Below

question 13

Multiple Choice

Use the following passage to answer the questions below.
Essentials is a rapidly growing brand of women's make-up, perfumes, and nail care products. The company has established itself as a high-end cosmetic product available at most national drug stores. In the past, almost all of the advertising for Essentials has been in women's fashion magazines.
Essentials is now launching a new line of skin care products, ranging from facial cleansers to body lotion. These products are designed to be marketed to a broader audience, so the marketing team is exploring the effectiveness of different promotional mixes.
Sarah Burnes, the brand manager for Essentials, has decided to implement a marketing accountability process as her team develops and places marketing communications that meet the company's objectives. Sarah is concerned with achieving significant return on marketing investment and using the marketing resources efficiently.
-Because the team has opted to increase its use of marketing measurements, additional staff needs to be hired and trained to analyze data and develop insights based on the data. This is an example of a ________ issue.

• A) qualitative
• B) process
• C) structural
• D) brand health
• E) legal

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Definitions:

Authoritative Decision-making

Decision-making process that involves command and control by individuals in positions of authority.

Standard Agenda

A method or sequence of topics intended for discussion in meetings or formal gatherings to ensure efficient and effective outcomes.

Decision-making Process

A systematic approach to making choices by identifying a decision, gathering information, and assessing alternative resolutions.

Serious Atmosphere

An environment characterized by gravity, solemnity, or a lack of humor, often pertinent to critical or important situations.