One of the Disadvantages of Using Surveys to Conduct Research

question 68

Multiple Choice

One of the disadvantages of using surveys to conduct research is that

• A) respondents may not be able to accurately recall and report on the behavior covered by the survey.
• B) it is a very expensive and time-intensive method of collecting data.
• C) the researcher must develop norms for the responses and update those norms periodically.
• D) the researcher must be sure that the groups of participants who answer the questions are comparable in as many ways as possible.

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Definitions:

Grapevine

An informal communication network within an organization or group, often characterized by rumor, gossip, or unofficial information.

Formal Organization

An organized structure of roles and procedures designed to achieve specific goals, typically characterized by a clear hierarchy and regulations.

Emblem

A symbolic object or design that represents a concept, group, or entity.

Illustrator

A professional or artist who creates visual representations to accompany, explain, or decorate written text or ideas.