Which of the Following Statements About Marketing Plans Is Most

question 9

Multiple Choice

Which of the following statements about marketing plans is most accurate?

• A)A marketing plan has little or no value unless it projects plans at least 10 years into the future.
• B)It is important to use the exact market plan format regardless of the product or industry.
• C)Although sales figures will vary greatly,the marketing plan for a small family-owned food store will be almost identical to the marketing plan of a large supermarket chain,if written correctly.
• D)Although the target audience and purpose affect the design of a marketing plan,the type of industry plays a relatively small,if any,role in its design.
• E)No single generic marketing plan applies to all organizations and all situations.

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Definitions:

High-Involvement Managerial Strategy

Approaches promoting employee engagement through participation in decision-making and problem-solving.

Job Characteristics

The attributes of a job that affect an employee's motivation and job satisfaction, including task variety, autonomy, and significance.

Broad Jobs

Positions that are characterized by wide-ranging responsibilities and tasks, allowing for flexibility in role definition and job functions.

Creative Jobs

Occupations that involve the use of imagination or original ideas to create something, often in the arts or related fields.