There Are No Magic One-Size-Fits-All Guidelines for Writing Successful Marketing

question 20

Multiple Choice

There are no magic one-size-fits-all guidelines for writing successful marketing and business plans.Which writing and style guideline below still generally applies?

• A)Use different color fonts or paper to represent different sections of your plan.
• B)Use informal language unless you plan to borrow at least $100,000.
• C)Include as an attachment the résumés for all key players in your management team.
• D)Set a firm date by which you will require an answer from a potential investor,after which you will take your plan somewhere else.
• E)Use visuals where appropriate.

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Definitions:

Profitability Index

A calculation used to determine the relative profitability of an investment, based on the present value of future cash flows divided by the initial investment cost.

Internal Rate

Often refers to internal rate of return (IRR), a financial metric used to estimate the profitability of potential investments.

Cash Inflows

The money received by a business from its various sources during a specific period, such as sales revenue, investments, and financing.

Operating Costs

The expenses associated with the day-to-day functioning of a business, including salaries, utilities, and rent.