The Three Key Elements of the Promotion Strategy Section in the Paradise

question 80

Multiple Choice

The three key elements of the promotion strategy section in the Paradise Kitchens marketing plan are

• A) quantity discounts, in-store demonstrations, a chili eating contest.
• B) bundle pricing with a chili bowl, in-store demonstrations, and cents-off coupons.
• C) a chili eating contest, in-store demonstrations, and cents-off coupons.
• D) a contest for the best new slogan, a chili eating contest, and free taste tests at major grocery chains.
• E) in-store demonstrations, recipes, and cents-off coupons.

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Definitions:

Unconscious Desires

Hidden wishes and wants that reside in the unconscious mind, influencing behavior and thought without one's awareness.

Sexual Wishes

Desires or fantasies related to sexual activity or intimacy.

Aggressive Wishes

Intrapsychic desires or impulses towards acting out aggressions or hostilities, which may stem from personal conflicts or frustrations.

Primary Content

The main or essential subject matter of a communication, document, or media, which is central to its purpose or message.